Newcomers at Tesco

This week Tesco added to its shelves 370 Are Prada Trainers Made In Vietnam gleaming new wines fake prada bags, increasing the total number in its range by 300 (the mathematicians among you will have spotted that this means it has also taken away some wines) to around 1,100. This constitutes something of an event in Are All Prada Products Made In Italy supermarket Authentic Prada Handbags Usa wine Bergdorf Goodman Prada Mens Shoes terms, not least because, judging by the calibre of some of the producers, a large number of them are decent — so anyone who buys their wine along with their food at Tesco can look forward to a greater choice of better wines.

So what’s behind the revamp?

«It sounds boring, but a new software system allows us to do it,» says Jason Godley. He’s right, it does sound boring, but it’s as well to remember that innovations at retail giants are always filtered through a Authentic Prada Handbags Canada gangling and brain-numbing logistics procedure that makes Godley’s title — he is Best Prada Outlet Italy Wine Category Manager — appear positively Are All Prada Handbags Leather poetic.

Tesco has also noticed that «some customers are not buying wine from us — they’re going to a wine merchant or one of our competitors» and decided it had better buck up its ideas. After all, there is money to be made: at the time of writing, the Authentic Are All Prada Handbags Leather Prada Nylon Messenger Bag monthly figure for the average spend on a bottle of wine (including the pricier sparklers) at Tesco was £4.24. «This range is designed to put on an additional 25p a bottle,» Godley says.

It is certainly more alluring, though personally Agata Ruiz De La Prada Shop On Line I’d prefer it if Tesco simply persuaded people to increase the amount they spend on wine (we should all spend more on wine) as opposed to siphoning customers in from elsewhere.

Among those bottles that promise to raise the tone are a typically cobweb-light prosecco from the excellent Bisol, packaged under a Tesco Finest label; a merlot from Casa Lapostolle in Chile, famed for the stuff; several wines from the solidly good Chilean outfit Cono Sur; and the four I’ve picked.

Октябрь 7th, 2012

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